![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlfkRJ0Jzgl5xrj6hqpUycDNYfkXW2cCxOZKXQEzda6FVm3Fty2jCoIfzzvuMk8cZSLcD_Iq1QafG4vNR_6AtfELA-L-C7PkrT_H-mOoICCtlGEl3jZnV2FQZ-VthLNrUM4gqPucyCrLcA/s400/natashapoly2011conciousspring1.jpg) |
Natasha Poly for H&M Conscious Collection,Spring 2011 |
It's one of H&M's most important new collections - a range of more sustainable fashion called Conscious, which will show exactly what can be done with greener materials. To launch this range, which arrives in-store in mid April, there's a campaign shot by Solve Sundsbo which has models Abbey Lee and Natasha Poly, alongside Clement Chabernaud and Ben Hill, wearing key pieces from the all-white collection.